Saturday, April 11, 2015
Meet Your Merchant - Sail Selina II
Name Of Business: Sail Selina II
Location: 101 N Harbor Road, St Michaels
Phone number: 410-726-9400
Hours of operation: 10am-9:30pm
Who are the owners? Capt. Iris Clarke
How and why you started your business? I inherited my grandfathers yacht the Selina II in 2001 and did a major restoration on her before I started offering sailing charters in 2003.
What do you sell/make/do? We offer sailboat rides, sunset champagne cruises, private charters (especially popular with young couples getting engaged), romantic table for two dinner cruises, beer & wine tasting tours, ♥elopements and small intimate weddings♥, sailing lessons, anything to do with being on the water on a sailboat. We love to set sail!
Where is your business located and why did you choose your location? I chose to run Selina II in St Michaels because it is the community closest to where I live on the shore that has enough tourism to support a charter boat business. Subsequently I have moved to the area, I love it here
What strategy do you use to draw people to your establishment? Trip Advisor reviewers have been very kind and other folks read the rave reviews and sign up. Many folks find us on the web, and lots of the B&B owners refer guests to us. We also get a lot of repeat business, its nice to see everyone come back.
What is your strategy for growth in the next year? I just try to keep up with what everyone says you should do, have an online presence with google, facebook & other social media, and create package deals offering an overall enhanced St Michaels experience. This year the Knot's concierge service has picked us up as their elopement offering, we are very excited.
What is the best thing about running a business here? Everyone is so friendly. St Michaels has a disproportionately large percentage of warm hearted, smart, great people many of whom I call friends. I am so lucky to call this port home.