Monday, April 20, 2015

Meet Your Merchant - Justine's Ice Cream Parlour

Name Of Business: Justine’s Ice Cream Parlour
Location:  106 N. Talbot St. St. Michaels, MD
Phone number: 410-745-0404
Hours of operation:
Monday – Thursday 12:00 p.m. – 8 p.m. 
Friday – Sunday 12:00 p.m. – 9:00 p.m.

Who are the owners?  
Kathy Lash & Joe Trippi 
Tyler Heim, Manager 

How and why you started your business
Justine's Ice Cream Parlour has been scooping ice cream and selling shakes for over 25 years in St. Michaels.  In 2012, we purchased the ice cream parlour because my family always loved visiting Justine's in the summer.  We all enjoyed the selections on Tom Quimby’s Famous Wall of Shakes and we wanted to bring that original energy, style, and those recipes back to the parlor.  Quite frankly, we thought it would be fun – and it has been! 
What do you sell/make/do? 
We work hard to give our guests a total ice cream experience.  We have been serving premium Jack and Jill Ice Cream since the store opened.  Last year we added to our selection of flavors making our own "homemade" ice creams.  We serve our guests the highest quality products and a variety of frozen dessert treats.  We still make our root beer floats, banana splits, ice cream sodas and New York egg creams the old fashioned way but have added new innovative sundaes to the menu to appeal to every taste.  We love ice cream! 
Where is your business located and why did you choose your location? 
Justine’s is located at 106 North Talbot Street in St Michaels. 
What strategy do you use to draw people to your establishment?
Justine's has been a mainstay business in St Michaels for over 25 years and is known by locals and returning visitors as a fun spot for a delicious frozen treat.  We believe that ice cream should be as much about memories as it is about new discoveries.  We have created unique flavors for our homemade ice cream --flavors that are inspired by ingredients that are available to us locally and reflect the season.  We want every visit to Justine’s to be an experience – something that our guests will remember and join us again. 

What is your strategy for growth in the next year? 
In previous years, our business plan was based on a business to customer strategy.  This year, we want to expand to a business to business strategy and sell our homemade ice cream flavors outside of Justine’s.  We hope that you will soon find our Cocoa Dream, Raspberry Oreo, Rum Raisin and Café Mocha flavors at your favorite local restaurants. 

What is the best thing about running a business here? 
It has to be the people – our guests and friends who have been so loyal to us year after year.  Without them, we would not have the opportunity to grow our business.  We feel very blessed to have such loyal friends and promise to keep working hard to serve the highest quality ice cream desserts with friendly prompt service.

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